![]() ![]() ![]() Their weaknesses are that they may have a low level of empathy – Drivers tend to be insensitive and harsh because they’re focused on pushing things through instead of analysing how people feel about them.īuilding relationships with co-workers causes them a lot of trouble as connecting with someone on a personal level means showing emotions – the one thing they’re incapable of doing. Drivers are willing to take the risk even at the cost of failure as in their eyes inaction is much worse than a one-time mistake. They’re decisive, and they get things done, no matter what. The driver’s strengths are that they’re very disciplined, independent, productive and confident. They don’t like to analyse too much and prefer to make a decision quickly, even if it’s a bad one. They’re the decisive type, and they like to make a decision fast, but they’re not very detail-oriented.ĭrivers are visionaries who see the big picture and all the goals that have to be achieved to get there. ![]() The Driver is the most dynamic and active personality of all types of customers.ĭrivers are often taking managing job positions, so expect them to be dominant and controlling. The Driver Motto: Let’s do this right now! Let’s get to know them on a deeper level: 1. If they are more task-oriented – “task-responsive” – this means they’ll be more interested in completing the task rather than communicating with others.Īs a result, four customer types have been identified based on this model: If individuals are “people responsive,” they’re more focused on people they’re working with. Responsiveness, on the other hand, reflects the ways in which people express their feelings when communicating with others. They based their model on two criteria: assertiveness and responsiveness.Īssertiveness tells us to what degree we impact others (“tell assertive”) or to what extent we’re the influenced party (“ask assertive”). The 4 Types of Customers: Drivers, Analysts, Amiables and ExpressivesĪlthough behavioural patterns are unique and individual to every person, there are certain similarities in the pattern.ĭavid Merrill and Roger Reid formed a model of Social Styles that groups people according to their behavioural styles (ways in which we behave when interacting with other people). ![]()
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